Olive Works is a dynamic South African company operating in construction, real estate, and property management. Founded by Nkosazana Kondlo — a respected industry leader with over 20 years of experience and senior roles at Investec Property Fund and Liberty Portfolio — the business was growing fast but lacked a professional brand presence.
Circle Media was approached to create a complete brand identity system that reflected Olive Works’ credibility, corporate positioning, and growth ambitions.
Despite the founder’s impressive background and track record, Olive Works had:
Amateur branding — the logo was self-developed and lacked polish.
An outdated Wix website that looked student-built, undermining credibility.
Unclear positioning, making it difficult to stand out in competitive property and real estate markets.
The goal was to reposition Olive Works as a serious, corporate-level player in retail and commercial property management, aligned with the founder’s professional reputation.
Circle Media partnered with Olive Works to build a brand from the ground up — one that combined the founder’s vision with corporate refinement.
Our approach included:
Designing a modern, professional logo aligned with the founder’s initial ideas but elevated for scalability and authority.
Creating a muted, corporate colour palette that reflects trust, stability, and sophistication.
Developing a new website with clean navigation, professional design, and a “coming soon” under-construction page with countdown timer for launch.
Delivering a complete corporate identity package: office stationery, company profile, and branded templates.
Consultative Process: Multiple sessions with the client to align her vision with our design expertise.
Logo Design: Preserved elements of the founder’s original concept while refining typography, balance, and colour for a corporate-ready mark.
Website Development: Built a professional, responsive site to showcase Olive Works’ service offering and client track record.
Corporate Collateral: Designed stationery, office templates, and a polished company profile that communicates expertise and authority.
Brand Positioning: Shifted the brand narrative from a generalist construction/real estate company to a specialist in retail and commercial property management.
A credible, polished brand identity that aligns with the founder’s professional stature.
A website that reflects Olive Works’ full service offering and communicates trust to investors, developers, and corporate clients.
Clearer market positioning: Olive Works is now recognised as a serious corporate player in retail and commercial property management.
A brand foundation built for growth, partnerships, and high-level client engagement.
Circle Media delivers end-to-end branding and marketing solutions. We combine strategic thinking with expert execution across digital media, SEO, social media, design, and content to build brands that stand out and drive growth.
