Foot Traffic Fails: The 3 Mistakes South African Malls Make With Their Social Media Budget
The 15% Strategy for Retail Brands Why Your Social Media Spend Isn’t Driving Foot Traffic For South African shopping centres, the goal of social media isn’t just likes—it’s getting shoppers through the door. Yet, many mall marketing teams are still spending 85% of their budget on content that generates engagement vanity instead of in-centre conversions. […]
