Common Colour Mistakes when Branding

Common Colour Mistakes when Branding and how to avoid making them.

Colour plays a significant role in branding, as it can evoke emotions, convey messages, and shape perceptions. Common colour mistakes in branding and how to avoid them include:

01 – Ignoring Cultural Meanings

Colours can have different cultural associations. For example, white symbolizes purity in Western cultures but is associated with mourning in some Eastern cultures.

To avoid this colour mistake when branding, research the cultural significance of colours in your target market and choose colours accordingly.

02 – Using Too Many Colours in Branding

Using too many colours in branding can dilute your brand identity and make it harder for consumers to remember.

Stick to a simple colour palette of 2-3 colours to maintain consistency and coherence.

03 – Poor Colour Contrast

Insufficient contrast between text and background colours can make it difficult to read and can negatively impact user experience.

Ensure there is enough contrast between text and background colours to improve readability, especially in digital formats.

04 – Following Trends Blindly

While it’s tempting to follow colour trends, they may not always align with your brand values or resonate with your target audience.

Instead of blindly following trends, choose colours that reflect your brand identity and are timeless.

05 – Ignoring Brand Personality

Colours should reflect the personality and values of your brand. For example, vibrant colours may be suitable for youthful and energetic brands, while muted tones may be more appropriate for sophisticated and elegant brands.

Consider your brand’s personality when selecting colours.

06 – Forgetting about Flexibility

Ensure that your chosen colours are versatile enough to work across different contexts and platforms.

Consider how your colours will appear in various applications, such as print, digital, and signage.

07 – Not Considering Colour Psychology

Colours can evoke specific emotions and perceptions.

Understand the psychological impact of colours and choose ones that align with the desired emotional response from your audience.

08 – Copying Competitors

While it’s essential to be aware of competitors’ branding, copying their colour schemes can make your brand appear unoriginal and confuse customers. Instead, strive for differentiation by selecting unique colours that distinguish your brand.


By avoiding these common colour mistakes when branding and carefully selecting colours that align with your brand identity and resonate with your target audience, you can create a memorable and impactful branding strategy.

Have a look at this LinkedIn article for more ways that you can avoid making these common colour mistakes when branding. Contact us today to find your own brand colours!


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