FAQS

The project will only be scheduled and uploaded to the workflow system once the down payment (deposit) is received together with a filled in Creative Design Brief, supplying us with the scope of your work.

ESTIMATE TIMEFRAMES ON SPECIFIED PROJECTS.
Brand Development (CI consists of Logo, Business card & Letterhead concepts)

= first round of designs @ 7 to 10 working days from Deposit & Brief received

Adverts & Newsletters

= first round of designs @ 7 to 10 working days from Deposit & Brief received

Brochures & Folders 

= first round of designs incl. Cover Design and one Content Page Template Design @ 7 to 10 working days from Deposit & Brief received

= second round of designs incl. Page layouts of completed project depending on amount of pages

Websites

= first round of designs incl. Website Look & Feel of Home @ 7 to 10 working days from deposit & brief received.

After feedback received on projects, revisions can take up to 3 days to be supplied back to you for your second round of approval and to be continued in this matter.

Each project includes 2 FREE revision rounds, but any amount of revisions can be added at any time @ R 250/hour.

By means of combining various elements, such as imagery and typography your company’s face (logo) is born. The developed face/logo is then implemented to a business card, letterhead and email signature which concludes as your Corporate Identity.

We make use of excellent detailed design briefs and branding questionnaires to ensure your vision becomes a reality. To ensure a successful end product — whether it’s a logo, brochure or an entire brand a completed design brief with design examples is necessary.

Circle Media Developments has clients all over South Africa and abroad, which means a meeting isn’t always possible. Depending on your preferences we can set up a meeting, but generally our project planner and CMD designers correspond exceptionally via mail. Our design brief will answer all of the questions that we would ask during a meeting – saving you time and expenses.

CMD is not responsible for the backup of any Final designs once supplied to the client. After final sign-off and delivery, backup arrangements can be quoted for separately if requested by the Client.

CMD is not responsible for proofreading any designs. The client is responsible to check proofs and other deliverables carefully for accuracy in all respects, ranging from spelling to technical illustrations. CMD is not liable for errors or omissions. The client’s signature or go-ahead email, or that of the authorized representative is required on all artwork prior to release for printing, digital publication or other implementation.

Fully paid designs will be supplied to the client in: OPEN FILE FORMAT (PSD OR AI), PRINT READY JPEG & PDF. Open files supplied for printing purposes only. No editing by the Client will be possible unless Adobe Photoshop and/or Illustrator is used.

At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image!

A business card is a small card identifying a person within a company in connection with his or her business, his or her title and or job description, given to a client, potential customer, etc. A good business card should at all times, convey the overall image of your business.

What should be on your business card? First and foremost it should display the brand of your company, which includes the company logo, the corporate company colours, and the company font according to your company’s brand guidelines. Then what should be included are the most needed information you would like to leave with a potential or existing client. This should include your company name, your own name and surname, your contact number (cell phone and/or landline) and your e-mail address. Your website should at all times feature on your business card, and space permitting, you can add your physical address, if the business be operating from a corporate building or premises and your fax number. Don’t clutter!Simple and clean cut is always the better route to go!

Many people overlook the value of having a professional business card that accurately reflects their brand image, yet it is often the first item of use and opportunity to make a strong, positive impression on prospective clients.

Definition of a business card:

A business card is a small card printed with one’s name, occupation, business address, representing your business at any event or time.

A letterhead is the referral of the sheet of paper, or the digital representation thereof, used when communicating with any party in a legal or professional manner.

A professional-looking letterhead can make all the difference in how your business is perceived. Branded stationery will reflect a professional statue and will streamline your overall company stationery. Communication is important on every level of business, so a personalized letterhead should be part of any size business. Personalized letterhead can also become direct sales tool, and can become a very powerful part of your overall marketing. Letterheads are generally used in business, but also in schools, organizations and any institute, communicating some sort of information. The design should contain company logo, address, phone number, email address and your website address.

Your letterhead design should be integrated with your business’s visual identity. The company letterhead, business cards, brochures and any other form of stationery, must be using the same logo (no variations), same colours and the same text fonts.

Definition of a letterhead:
A letterhead is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. The term “letterhead” is often used to refer to the whole sheet imprinted with such a heading.

An email signature is small bit of information that one attaches to the end of an email message. People typically put their name and contact details in the email signature; however, there are no set rules as to what email signatures should contain.

For email addresses you use for personal communication, including your name and contact details would be sufficient. For business use your email signature can contain your company logo, your company tag-line or slogan and full contact details. You can even throw in your ongoing promotions.

However, care needs to be taken in keeping the email signatures short and to-the-point – easy to read and professional to end off any communication happening through your email. Don’t overload your signatures with irrelevant and meaningless information. Your signature can also be directly linked to any URL, which is very helpful in directing people to your company’swebsite.

Your email signature should always reflect your company’s brand, as with any other corporate stationery, by using the same company logo, same corporate colours and the same fonts. You can also add imagery, but always stick to your company’s corporate identity.

Your email signature presents your company with every email you send, thus creating advertising and brand awareness on an everyday base.

Definition of an email signature:
An email signature is a block of text appended to the end of an email message which often contains the sender’s name and contact information. An email signature often contains a name, business contact information, email address a website URL, etc.

A presentation folder is a kind of folder that holds loose papers or documents together for organization and protection. Presentation folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in half with pockets in order to keep paper documents.

When it comes to organizing your company’s information, nothing beats a custom printed presentation folder. Presentation folders are great for recruitment and hiring, products and services, investor relations materials and much more. Printed in your company’s corporate colours and with your branding and logo, a presentation folder is the professional way to make a first impression.

If you have packets of documents, you need a folder. Why not create yours with a presence that matches your company’s look and feel?

Remember that a professional looking presentation folder shows that you are willing to take the extra steps towards showing your clients how seriously you view your business and, in turn, how seriously you will treat theirs.

A well designed presentation folder is an ongoing and visual reminder of your business, that clients and potential customers can keep and to refer to as needed.

Definition of a corporate folder:
A file folder (corporate folder) is a kind of folder that holds loose papers together for organization and protection. File folders usually consist of a sheet of heavy paper stock or other thin, but stiff, material which is folded in half, and are used to keep paper documents.

A company profile is a professional introduction of your business and aims to inform the audience, your existing client or potential customer, about the products and services that your company is offering. It can consist of any amount of pages, and can be printed and added to your website.

It is also known as reports that provide an overview of the history, current status, and future goals of a business. Such a profile can be as short as a single page, or contain enough data to fill several pages. While there are a number of different formats that businesses use to create these profiles, a few types of information are considered essential.

A great company profile will serve more than one purpose.

  • It will build the image and credibility of your business
  • It will summarise the purpose, history and culture of your business
  • It will present important key information to potential and existing customers, investors, the general public as well as the media.

This information must be carefully structured so that users will find all the important information like company address, contact details, management team etc. on sections like the ‘about us’ page.

The company profile can also include data regarding the future plans of the business. Most companies update their profiles at least once a year. This is important, since officers can retire or choose to leave the business, or locations can open and close over a period of several months.

It presents an opportunity for the prospective clients to know about the company and enable direct interaction with the sales and marketing teams of the business.

How to write a Company Profile?

  1. Study some other business profiles, particularly competitors and other companies in the same type of business.
  2. Jot down some characteristics of the company that make it stand out from others
  3. Think about what kind of industry the company is in and its history or other important features.
  4. Write a company description that includes the products and services it offers, a brief history and its market sector.
  5. Provide useful information in lay person’s terminology.
  6. Keep the tone and style in mind when writing the description.
  7. Add the company address.
  8. Include financial data, recent profits, revenues and growth.
  9. List information about working for the company, such as number of employees and key personnel.
  10. Tailor the profile to work with the venue it is being used in.
  11. Claim your unique assets.
  12. Add some keywords related to the industry when writing a business profile for an Internet website.
  13. In each section, revisit the same important question “ What makes us different form our competitors?

Consider to add some of the following elements:

  • General overview of the business
  • Company history
  • Profiles or pictures of key staff members
  • Success stories or testimonies
  • Corporate or social responsibilities
  • Your company’s business culture
  • Awards
  • Certificates and or associations

A Company profile in short is a summary of a company’s products and operations.

Definition company profile:

A company profile is a concise description which, among other items of information, includes (1) firm’s history, (2) number and quality of its human, financial, and physical resources (3) organizational and management structure, (4) past, current and anticipated performance, and (5) its reputation, and the standing of its goods or services.

A flyer is another word for a leaflet or a pamphlet, consisting of one page, any size, but usually A5 or A6, and can be designed and printed single sided (on one side only) or double sided (on both sides).

The colour of the flyer has a direct influence on the price of having the flyer printed, therefor, inform you graphic designer in advance whether the flyer will be printed full colour, one colour or black and white only. A flyer is a professional yet easy way of introducing of your business to a wider audience, your existing clients or potential customers, about the productsand services that your company is offering.

A flyer can also be used for a onetime offering, advertising specials, newly released products, specialized services, or creating overall brand awareness. The content of a flyer can be styled and designed according to the advertised product, but should at all times correspond with your business brand, logo, corporate colours and overall look and feel.

Never ever create a flyer that does not compliment your business and brand. A flyer should not create brand confusion, but should promote your business to a wide audience in a small amount of time.

Definition of a flyer:
A flyer or flier, also called a circular, handbill or leaflet, is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place or through the mail.

Publication consisting of one folded page, or several pages stitched together but not bound. Used mainly for advertising purposes.

One of the most effective marketing tools you can have is a brochure. A brochure can have many purposes: introduce your company to prospective and/or existing clients, explainproducts in more detail or communicating company ethics, team and or your vision and mission. A glossy, four-color brochure with beautiful photos and persuasive writing can be just the thing to make your products fly off the shelves.

Brochures do not need to be printed only, but can also be used in digital format, by email or on memory stick (promotional gift) distribution. Occupy every single page by including eye-catching photos or graphics, clear headings and readable fonts. Never clutter a brochure, rather keep it focused, by stressing the benefits of your product with clear headers, short paragraphs and perhaps photos or imagery to compliment the product.

Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience.

Definition of a brochure:
A brochure is a small book or magazine (not a company profile, nor a flyer) containing pictures and information about a company’s products or services.

A magazine is a publication that is issued periodically, usually bound in a paper cover, usually contains an assorted collection of articles and images.

Magazines are typically directed at a general reading audience (public). Magazines are often published on a weekly, monthly or yearly basis. A magazine is a much larger format, with more space and possibility to portray a certain theme, vision, style or articles.

Magazines are not only a form of social print media any more, but are also used by companies to create interactive and relaxed forms of communication, either internally or as promotion to the public. The format of a magazine is not set in any way, and can be designed and printed according to your specific and personalized needs.

Magazines are publications, which are printed or electronically published. (The online versions are called online magazines.)

Definition of a magazine:
A magazine is a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership.

A large, usually printed announcement, often illustrated and designed, that is posted to advertise something, printed on a large sheet of paper.

A poster is an excellent way to get your point across quickly. A poster is a visual description or notice that you stick or pin to a wall, board or lamp pole. The presentation formats of a poster differ, and can be printed in A3, A2, A1 and even A0 format. The purpose of a poster is to make people see the value of your product, service or campaign. Because a poster is read or viewed while passing by, it should contain important and relevant information in an easy-to-read, well-organized but creative manner.

There are no rules as to how a poster should be designed, and can be a very creative source of creating brand awareness. Although the how, what, when where, is always important, never let it restrict you to a boring, paragraph based layout. It is important to use a professional graphic design company in creating your poster design, to make sure it is done right from the start. With regards to perspective, visualization, colours, balance and print ready specs.

A poster can also be resized to a smaller format and used as a flyer or digital marketing tool, by distributing it through email or a newsletter system.

Definition of a poster:
A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes.