24 Jul Guide to Mobile Responsive Design
What Is Mobile Responsive Design?
When a website design is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on.
A responsive website design automatically changes to fit the device you’re reading it on.
Typically there have been four general screen sizes that responsive design has been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet and the mobile phone.
As you can see in the examples below, as the screen gets smaller, the content shifts and changes to the best display for each screen.
The first is optimizing the layout of the content.
If a user is browsing from a mobile phone, they generally don’t have a lot of screen real estate to work with. Phones today will typically zoom out automatically, so that the entire website can be seen onscreen. This can be good, as it gives the reader access to the entire site, but it can also be frustrating when trying to find information that is located in a tiny part of the upper right of the screen. If you could move some things around, make some things bigger and not have as many columns you’ll give your mobile reader a much better experience.
The second is to adapt the content that is shown.
If you own a restaurant and a potential customer is browsing your website from a mobile phone, chances are they aren’t that concerned with how pretty your site is — your foodie blog with the awesome slideshow of delectable dishes scrolling from side to side isn’t very useful in that situation. They want to know what your hours are, where you’re located, how to make reservations, and want a look at the menu.
Your potential customer browsing from a desktop computer probably isn’t looking to eat right now, and isn’t in a hurry to see where you’re located and what your phone number is. Most likely he’s looking to see if you offer a good atmosphere and what types food are available.
These are obviously generalizations but you can see the benefits of having differing content presented to people in different screen viewing circumstances.
Mobile responsive website design takes care of this all “on the fly”, and without multiple versions of your site to maintain.
Here are some benefits offered by responsive website designs:
- Secures the future– Since responsive sites perform satisfactorily with numerous devices available in the present market, you can be sure that they won’t go obsolete in the near future.
- Faster and better user experience– Responsive web design means that the user can view it on any available device, keeping things simple and life easy.
- Cost effective– The designing of responsive sites is slightly more time consuming, but they last longer, thus proving cost-effective. You need to manage, upgrade and provide support at one point.
- Optimized for SEO– It is tough to handle separate sites for desktop and mobile and the results are not excellent. Google too suggests responsive sites to overcome these difficulties.
- Improved rate of conversion– The users’ experience is great, irrespective of the platform used by them for viewing any site. That surely improves the chances of their patronizing your business.
Why Businesses Need to Switch to Responsive Website Design
Businesses must realize that responsive website design is no more a luxury, but a necessity. Your ability to enhance the consumers’ experience, irrespective of the type of device used by them, allows you to expand the reach of your business, and considerably improves your chances of attractive perspective clients. whether you are a webmaster of a developer, you cannot afford to ignore the huge and growing number of mobile device users that are visiting your website.