Logo Creation for Beds & Meals SA (Pty) LTD

Beds & Meals SA (Pty) Ltd:
Logo Creation Process

01. VISUAL IDENTITY
Beds & Meals SA Logo Creation

Beds & Meals SA is a service-oriented establishment that provides lodging options for travellers, ensuring a comfortable and enjoyable stay. It was established in 2016.

VISUAL IDENTITY
DESIGN BRIEF
02. LOGO DESIGN BRIEF

The client advised that they would love to have a logo that is easy on the eye and should be self-explanatory as the name indicates what the business is about.

The below images are what we took into account while creating the logo options:

03. CONCEPT DEVELOPMENT

The below showcases our design options that were created in Phase 1 to present to the client:

The client was satisfied with the designs presented and decided on selecting the below sample, but they had some minor changes:

Logo Development
CONCEPT DEVELOPMENT
TYPOGRAPHY / COLOURS
04. CONCEPT DEVELOPMENT

Australian Signature is a natural handwritten font. It looks elegant and classy for branding projects, logo, wedding designs, social media posts, advertisements, product packaging, product designs, label, photogra- phy, watermark, invitation, stationery and any projects that need handwriting taste.

Bebas Neue is a display family suitable for headlines, captions, and packaging.

Below are the colours used within the logo

HEX : #283528

HEX : #efa530

05. LOGO VARIATIONS

Below showcases the different colour variations in how the logo can be used.

LOGO VARIATIONS
Final Presentation
06. FINAL PRESENTATION