Logo Design

Creating a Logo Design for
Elephant Boutique Lodge

01. VISUAL IDENTITY

The Elephant Boutique Lodge is a luxurious lodge that is conveniently located in Thohoyandou, near to the Thavhani Mall, Thohoyandou Stadium, the Mvusuludzo Mall and other amenities. It offers easy access to the R524 road.

VISUAL IDENTITY
DESIGN BRIEF
02. LOGO DESIGN BRIEF

The client advised that they would love to have a logo that is easy on the eye and should be self-explanatory as the name indicates what the business is about.

The below images are what we took into account while creating the logo options:

03. CREATING A LOGO DESIGN

The below showcases our design options that were created in Phase 1 to present to the client:

The client was satisfied with the designs presented and decided on selecting the below sample, but theyhad some minor changes:
CONCEPT DEVELOPMENT
TYPOGRAPHY / COLOURS
04. CONCEPT DEVELOPMENT

Black Mango is a modern and elegant display typeface suitable for branding, web design projects, logos, and more.

Creating a logo design

Geomanist is a contemporary sans serif design with clean, elegant textures. It has amazing features such as standard swashes, ligatures, Humanistic touches. It can be used for personal and commercial works, and can also be used as a webfont

Below are the colours used within the logo

HEX : #2D1D1B

HEX : #AD844C

05. LOGO VARIATIONS

Below showcases the different colour variations in how the logo can be used.

Creating a logo design for elephant boutique hotel
LOGO VARIATIONS
Final Presentation
06. FINAL PRESENTATION