EarthNovation Solutions (Pty) Ltd, is a South African incorporated professional services company founded in 2018.
EarthNovation: Professional Logo Design Process
EarthNovation Solutions offers a variety of business solutions to clients in both the private and public sectors. They consist of various professionals and specialists operating in South Africa and across the SADC region.
02. LOGO DESIGN BRIEF
The client advised that the company name stems from 2 words: the words ‘Earth’ and ‘Innovation’. These were picked amongst key words such as recycle, compliance, disposal, advisory, safe, environmental, planet, green, R&D, Internet of things, Technology, etc.
With that being said, the below showcases their previous branding that we used as inspiration when creating their professional logo design.
Here are a few images associated with the company:
Using the above images, we have the final concept:
The client suggestsed that the logo should somehow be connected with the natural ‘earth & related colours’, ‘green’, academia, professionalism. Along with a delicate balance between classical serious (dull) &
“consultancy” colour schemes vs fresh, innovative, modern, happy, agile – resulting in a unique, rare combination. Therefore, we created an icon that represents a modernised approach from their previous branding which identifies with the business, yet keeping it clean, professional, fresh, happy and innovative as the client requested.
The icon simply represents an abstract aproach to a tree. The bark being in a form of a person(s) within businesses that EarthNovation associates with (from the stem upward and spreads outward), where the leaves identifies all the possibilities of their service offerings towards these companies.
The colour combination shows the connection between earth-related colours such as eco-friendly, with a modern, corporate twist.
Intervogue Soft is a natural and stylish signature font with a sense of elegant souls.
The colours are a subtle combination of earthy colour tones.
HEX : #1E2126
HEX : #446A32
HEX : #9DBE76
HEX : #EA7A3C
Below showcases the different colour variations in how the logo can be used.