The Human Design Platform:
Creating a Brand Identity

01. VISUAL IDENTITY

“The purpose of The Human Design Platform is to support one in experiencing personal alignment. For when we are in alignment, we feel less resistance in our life and more harmony, abundance, and ease.” This captures the main purpose of The Human Design Platform.

VISUAL IDENTITY

DESIGN BRIEF

02. LOGO DESIGN BRIEF

The client advised that the company name stems from Human Design Deconditioning. They want people to be empowered and live a life of ease and alignment through discovering their human design.

The below showcases a rough idea of the elements that the client requested to be incorporated within the logo:

03. IMAGERY

Here are a few images associated with the company:

IMAGERY

CONCEPT DEVELOPMENT

04. CONCEPT DEVELOPMENT

Using the above, below we have the final concept:

The client suggestsed that the logo should contain elements of the Human Design. Therefore as seen in the above logo, the icon contains an outline illustration of the face plus part of the Human Design illustration which indicates the head. The leaves around the human head portrays harmony, abundance and ease that these blogs would provide the reader, which is the clients main goal.

05. TYPOGRAPHY + COLORS

Geomanist is a contemporary sans serif design with clean, elegant textures. It has amazing features such as standard swashes, ligatures, Humanistic touches.

Abariya is a script font that falls part of a duo combination font family which contains a sans serif font. It is a perfect combo when it comes to branding projects, logo, wedding designs, social media posts, adver- tisements, product packaging, product designs, label, photography, watermark, invitation, stationery and any projects.