LNN Capital: From Concept to Reality
Stationery & Website Design
LNN Capital are specialists in local economic development and SMME finance, providing capital acquisition services to small, local business in South Africa.
The scope of the project included designing the stationery; letterhead, email signatures and business cards, of LNN Capital. We also took on their web development, creating a new, professional and engaging website that reflects the company’s core values and services.
LNN Capital did have an existing email signature with their old logo and outdated design elements. However, the client wanted a clean and minimal redesign, something that looked more modern while still encompassing their brand identity and keeping their statement red colour as a feature.
They also wanted to include a letterhead and business card design that followed a similar aesthetic as the new email signature.
Old email signature
New email signature
The goal of this project was to create a visually appealing website with a seamless user experience that would effectively engage visitors and drive conversions. We paid special attention to overall usability and creating a professional appearance that speaks to their target audience, which is primarily local and small businesses in South Africa.
Create a visually appealing website with a clean and professional impression.
Provide a seamless overall user experience by making the site intuitive and user-friendly.
Increase visitor engagement through strategically placed call-to-action elements.
Develop a navigation structure that enables visitors to find information quickly and easily.
02. DESIGN & IMPLEMENTATION
We started with a wireframe for the new layout and user interface which was translated into a professional design that incorporated LNN Capital’s new visual identity.
One of our copywriters then spent time researching and writing the website copy, focusing on the company’s services and expertise.
We then optimised the website’s navigation structure and linked the company’s social media pages to the site.
The stationery design process was successful in enhancing brand recognition and encompasing LNN Capital’s brand identity. We also achieved our primary goal for the website, creating a visually appeaing design that provides a seamless user experience to visitors. The process was a collaborative effort between Circle Media and LNN Capital, and the new brand designs successfully reflect the company’s vision.