LOGO DESIGN CASE STUDY
Ninety Nine Coffee
Company
Introduction
01
Ninety Nine Coffee Company
Ninety Nine Coffee Company, a promising startup, envisions a future where it transitions from its current location within a petrol station to a fully-fledged flagship store in the vibrant Southern Suburb within the next two years. With a commitment to serving exceptional coffee and pastries to a diverse clientele, the founders aim to create an immersive experience for all.
While the current petrol station location showcases the company’s resourcefulness, the upcoming flagship store in the Southern Suburb will embody their unwavering dedication to excellence. It will serve as a welcoming space, inviting coffee enthusiasts and pastry connoisseurs to indulge in a sensory experience that celebrates the artistry of coffee and fosters a sense of community.
Design Brief
02
The visionary founders of Ninety Nine Coffee Company had a distinct and purposeful vision for their logo, aiming to create a symbol that would encapsulate their brand identity. This envisioned logo takes the form of a sophisticated Badge Logo featuring a prominent coffee cup as its central element. The steam emanating from the cup is ingeniously crafted to embody a Monographic ‘N’ design, harmoniously integrated with a coffee bean illustration, serving as a powerful representation of the esteemed Ninety Nine Coffee Company brand.
To better communicate their concept, the client kindly provided initial rough sketches of their logo idea. These sketches serve as a visual foundation, capturing the essence of the logo design envisioned by the founders.
Conceptualisation
03
Following a thorough understanding of the client’s vision, the process of conceptualization commenced, aiming to bring their ideas to life. Presented below are select design elements that highlight the overall composition and aesthetic of the envisioned design.
Overall Design
04
The visionary founders of Ninety Nine Coffee Company had a distinct and purposeful vision for their logo, aiming to create a symbol that would encapsulate their brand identity. This envisioned logo takes the form of a sophisticated Badge Logo featuring a prominent coffee cup as its central element. The steam emanating from the cup is ingeniously crafted to embody a Monographic ‘N’ design, harmoniously integrated with a coffee bean illustration, serving as a powerful representation of the esteemed Ninety Nine Coffee Company brand.
To better communicate their concept, the client kindly provided initial rough sketches of their logo idea. These sketches serve as a visual foundation, capturing the essence of the logo design envisioned by the founders.
Typography
05
Arboria seamlessly blends elegance with contemporary design. With its refined and versatile appeal, Arboria is poised to elevate your typographic creations to new heights. This sophisticated typeface captures the essence of modern aesthetics while maintaining a timeless charm.
Whether used for headlines, body text, or branding, Arboria exudes a sense of confidence and sophistication that is sure to leave a lasting impression. Its sleek lines and balanced letterforms make it a versatile choice for a wide range of design applications.
Colour
06
Ninety Nine Coffee Company’s colour is a dark, earthy green.
Hex: #263833
Below, you will find a collection of diverse implementations showcasing the logo Badge in various color variations. This display highlights the versatile application of the logo across different contexts and demonstrates its adaptability to different visual environments.
Logo Variations
07
Logo Presentation
08
Presented here is a meticulously curated assortment of mockups showcasing the logo Badge in a diverse array of environments. Each mockup serves as an illustrative representation, purposefully designed to demonstrate the logo’s adaptability and versatility across a multitude of visual contexts.
