New Logo Design Creation Process
The Palazzo Closet
Introduction
01
The Palazzo Closet

The Palazzo Closet is an exciting and burgeoning upcoming clothing boutique that showcases a stunning collection of elegantly fashionable attire.
The founder of The Palazzo Closet wishes for shoppers to step into the boutique where style meets sophistication and let themselves be captivated by the store’s carefully curated selection of clothing thatembodies the latest trends and timeless elegance. Whether you’re seeking the perfect outfit for a special occasion or simply aiming to elevate your everyday look, we’ve got you covered with our fabulous range of chic and luxurious garments.
Design Brief
02
The visionary founders of The Palazzo Closet approached us with a meticulously crafted concept, seeking a company that could understand their vision and assist in turning their dream into reality.
As the brand’s primary focus centers on highlighting the sale of elegant Palazzo pants, they expressed the desire for the logo to prominently feature a pair of Palazzo pants.
To aid our design process, the client thoughtfully provided a range of images showcasing the pants’ appearance and the desired style. They envisioned a beautiful, elegant, and feminine logo with earthy colors, reflecting the essence of their brand.

Conceptualisation
03
The visionary founders of The Palazzo Closet approached us with a meticulously crafted concept, seeking a company that could understand their vision and assist in turning their dream into reality.
As the brand’s primary focus centers on highlighting the sale of elegant Palazzo pants, they expressed the desire for the logo to prominently feature a pair of Palazzo pants.
To aid our design process, the client thoughtfully provided a range of images showcasing the pants’ appearance and the desired style. They envisioned a beautiful, elegant, and feminine logo with earthy colors, reflecting the essence of their brand.


Colour Palette
04
Hex Code
#484046
Hex Code
#a08f80
Typography
05
The typography used in The Palazzo Closet employs a combination of three distinct fonts and font styles. The header, displaying the word ‘The,’ features a simple yet effective sans serif font, Century Gothic, which complements the other two more prominent serif and script fonts seamlessly. The main body text, ‘Palazzo,’ is presented in the exquisite and elegant serif font, The Bonavise. Lastly, the text beneath ‘Palazzo’ that reads ‘Closet’ embraces a playful, yet sophisticated script font known as Daisy Signature Brush. Together, these fonts contribute to a cohesive and stylish visual identity for The Palazzo Closet.
Below, you will find a collection of diverse implementations showcasing the final logo in various color variations. This display highlights the versatile application of the logo across different contexts and demonstrates its adaptability to different visual environments.
Logo Variations
06


Logo Presentation
07
Presented below is a meticulously curated assortment of mockupsshowcasing the final logo design in a diverse array of environments. Each mockup serves as an illustrative representation, purposefully designed to demonstrate the logo’s adaptability and versatility across a multitude of visual contexts.


