Morgner Roofing Website Redesign Case Study


- Introduction

Morgner Roofing is a professional roofing contractor in Cape Town, specialising in the design, supply and installation of roofing and waterproofing solutions to both residential and commercial buildings. This website redesign case study looks at the process of recreating their website.

Morgner Roofing Logos

Project Scope -


This project aimed to re-create Morgner Roofing’s present website to be more dynamic and filled with thorough information that would effectively engage visitors and drive conversions. The objective of this project was to establish a strong online presence, showcase the company’s expertise, and generate leads from potential customers seeking roofing solutions.


- Website Design


  1. Develop a user-friendly website that reflects the professionalism and quality of services offered by Morgner Roofing.
  2. Provide detailed information about the company’s roofing services, certifications, and previous projects.
  3. Implement lead generation features to capture inquiries and quote requests from potential customers.
  4. Enhance brand visibility and credibility in the roofing industry.
  5. Ensure a responsive design for optimal usability on various devices, including desktops, tablets, and mobile phones.


  1. Utilize a clean and modern design aesthetic that aligns with the company’s branding.
  2. Incorporate the company’s logo, color scheme, and visual identity consistently.
  3. Ensure intuitive navigation and user-friendly layout.
  4. Optimize the website for fast loading times and smooth user interactions.
  5. Implement responsive design for seamless functionality across devices.
  6. Develop engaging and informative content for all website pages, including service descriptions, project highlights, and blog posts.
  7. Source or create high-quality images and graphics related to roofing services.
  8. Prepare video content or animations if applicable.
Morgner roofing website redesign case study image 1
Morgner roofing website redesign case study image 1

Conclusion -


Overall, this project scope description outlines the objectives, and requirements for developing a comprehensive roofing company website. It serves as a roadmap for the successful creation and launch of the website to achieve Morgner Roofing’s online goals in the roofing industry.

This process was a collaborative effort between Circle Media and Morgner Roofing which culminated in a website that represents the client’s vision, values, and position in the roofing industry.