What Social Media Monitoring Can Teach You About Your Business

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What Social Media Monitoring Can Teach You About Your Business

Social Media Monitoring Can Teach You About Your Business

The information you accumulate can help you make major decisions about your marketing strategy, the products and services you offer and how people regard your brand. Plus, it can help you identify leads, build relationships, stay on top of trends, learn about your competitors, protect your brand and more!

1. To gauge social sentiment

What do you know about your brand’s reputation? You can get a feel by reading your reviews and speaking with customers, but you’d be missing a wealth of more informal brand or product mentions.

Plus, you need to be there to respond! In a recent survey, Sprout Social found that 89% of social messages go ignored. That’s a problem – and an even bigger missed opportunity.

People use social media to discuss the topics they care about within the communities they choose. That’s where you need to listen to truly discover how people regard your business, the issues they’re having, and the things they love.

2. To find leads & build relationships

Are people searching for your products and services? You’ve seen those calls on Facebook for recommendations, or the plaintive cries for help on Twitter: “I want pizza!”

When you monitor your brand’s keywords or phrases, you can jump in and answer these requests (Just mention your current Monday 2 for 1 pizza deal!). NOT selling anything can be really effective too.

[clickToTweet tweet=”Just being there to interact with people and answer questions can really build your #brandloyalty.” quote=”Just being there to interact with people and answer questions can really build your #brandloyalty.”] Just being there to interact with people and answer questions can really build your brand loyalty. Be a part of the conversations that are happening online about your industry.

3. To perform competitor research

Has your competition launched a product similar to what you offer, but at a lower price or with a few more bells and whistles? Did they just launch a marketing strategy that your customers are loving? Did they just screw up royally using a tactic you’ve been considering?

Keeping your finger on the social pulse will alert you about these types of scenarios and unforeseen issues that may have huge repercussions for your business.

4. To protect your brand

Building your brand’s reputation takes a lot of time and effort, but it can all be lost in seconds.

[clickToTweet tweet=”Monitoring your social channels allows you to identify any issues customers have and jump on solutions before they blow up.” quote=”Monitoring your social channels allows you to identify any issues customers have and jump on solutions before they blow up.”] Monitoring your social channels allows you to identify any issues customers have and jump on solutions before they blow up.

Stuff happens. It’s inevitable.

It’s how you respond and how quickly you respond that matters. In fact, we’ve found that if a business resolves its issue quickly and efficiently, 95% of unhappy customers return to you.

Listening, identifying the issue and showing your customers you care and are taking steps to resolve the issue is what can turn them from a brand killer into a champion for your business.

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